In just four weeks, this online course will walk you through the Mutual Gains Approach (MGA)-- a proven process model, based on experimental findings and hundreds of real-world case studies. You’ll not only learn the four steps for negotiating better outcomes for all involved but put them into practice by role-playing with your peers online.
You will:
- Recognize the key stages in every negotiation, so you always know where you are and what’s coming next.
- Identify the unique features of buy-sell negotiations in the healthcare field.
- Identify how to maximize your share of every deal while maintaining long-term sales relationships.
- Apply the Mutual Gains Approach (MGA) to healthcare negotiations.
- Practice giving and receiving feedback on negotiation strengths and weaknesses.
- Self-assess your personal theory of practice (PTOP) and learn how to continue to improve as a negotiator.